Thursday, May 6, 2010

What is concept generation?

After research has been completed, Information Architects and their team members all come together to participate in brainstorming activities, numerous discussions, deciding on the best way to move forward with their intended design products.

At this point in the process, an Information Architect produces numerous flow charts and various schematics to show the structure of a Website, developing draft concepts of wire frame mockups (though formally developed in Step 4). A way to brainstorm and think on paper by drawing out conceptual ideas, completing other pieces of relevant design research.

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