Doing IA, UXD research is really important because oftentimes the research-discovery phase reveals pertinent IA, UXD strategies—and possible design solutions. I like to think about how my professional services successfully assist and help clients in achieving their business goals or design strategies.
I bring a lot of significant experiences that add value, thinking about my professional practice of IA, UXD, that in the long-run achieve successful outcomes for IA, UXD projects.
While The IA Model is a formidable approach to doing my job, I like to think of it in a way more approachable manner; less intimidating to others.
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